Coinbase announced in a blog post on Wednesday December 19th that they are launching a new educational system called ‘Coinbase Earn’. The Coinbase earn platform is designed to provide incentivized education regarding cryptocurrencies.
How is it incentivized? Because for every educational task you complete such as watching a video or taking a quiz, you get rewarded with 0x tokens. The platform is open by invitation only at time of launch but will be opened up to the public in the future. In the meantime you can sign up for their waiting list on their website.
Why would they give out tokens for free?
The biggest barrier to entry for new people looking to get involved in crypto, is education on the topic. Coinbase conducted a survey where they interviewed current customers and non-customers and asked them what held them back from getting involved in the space: Education.
“Many of the people we spoke to expressed a strong desire to begin learning about new and different crypto assets beyond bitcoin, but didn’t know where to begin,” the post states.
The earn program will be open to everyone, even to non Coinbase customer and will even freely accessible to everyone. The program is designed to be an alternative to mining or investing, both of which require large startup costs to enter the crypto space. With earn there are not start up costs or barriers to enter into crypto. All you need to get crypto is an internet connection and a laptop of smartphone.
“Mining cryptocurrency typically means high setup costs and technical knowledge, while buying cryptocurrency requires disposable income to exchange for cryptocurrencies, which limits access.”
At this time users will only be able to earn 0x tokens but Coinbase states their intentions to further expand the platforms token capabilities in the future.