We all hope 2019 will be a year of change. We hope for change, progress, and financial well being. But that’s all most people do: hope.
If you’re reading this post, you’re already doing more than most people will in 2019. You’re digging. You’re trying to find new ways to cultivate and rejuvenate your business in 2019. Whether it’s for personal or professional reasons, it doesn’t matter. I can already tell you’re on a mission.
Which brings us to today’s topic; having a content mission statement. Most commonly associated with non-profit organizations, content mission statements provide employees and consumer alike with an understanding of the company’s goals: its mission.
Traditionally, mission statements have remained commonplace for non-profits but scarcely found in for-profit agencies. But the truth of the matter is, not having a content mission statement is the equivalent of setting out to sea to get from point A to point B without cargo. You can set sail, but soon you will realise you have no map, equipment or true heading to follow. You’ll either have to turn around, or sail blindly; both equally unappetizing.
So instead of setting sail into 2019 with no map, save yourself some trouble and spend some time developing a content mission statement. Having a mission statement is vital to small companies and large enterprises alike. It provides a heading for all employees and consumers to follow and keep in mind during the day to day operations
The simplest example I like to share with my colleagues, is TED. Chances are you’ve watched at least one TED Talk in your life. TED’s mission statement?
Every day when you go to work at TED, you may get stressed out. For their video production, it’s a lot of pressure. You have lighting, audio, scripts, heat, time, post production, ect. At any job, things can get stressful. But at TED, the moment you feel like quitting you can remember why you’re there; to help spread ideas.
It’s important to provide your employees and consumers a mission statement that they can easily remember and know what you’re about at the core of your company. This is important, and it’s easy.
Breaking Down Your Mission
Most Mission statements are typically one sentence long and state the following:
- WHO: who your audience is
- WHAT: what information or services you provide
- WHY: The benefit or reason for doing it
TED’s mission statement is a bit shorter than most, so for the sake of this article, we’re going to analyze Prezi’s mission statement.
“To reinvent how people share knowledge, tell stories, and inspire their audiences to act.”
WHO: People. Anyone and everyone who makes presentations.
WHAT: To share knowledge, tell stories, and inspire.
WHY: To make audiences act.
It’s that simple. Just by Prezi’s one sentence long statement you know everything you need to know about Prezi and why they exist.
A mission statement can also be more than just a statement. It can be a call to action. Afterall, it is a mission statement. It’s about stating what you’re about and who you are, not what you sell.
To your audience, a mission statement can serve as a call to action. It can cause them to act. It can cause them to purchase your product, employ your service, or go out into the world and spread your mission to others.
To your team it can serve as a moral. Before embarking on another company project, or publishing content, you can ask yourself, ‘does this align with our mission statement?’ If it doesn’t, it’s an easy discourager to do an unethical task or something that doesn’t align with the companies vision.
What to do with it.
Once you’ve sat down and crafted your mission statement, what do you do?
Put you mission statement everywhere. Put it on the homepage of your website. Paint it on the office walls. Make sure all of your employees know it by heart. Post it on social media and share it with the world.
Your mission statement is what truly makes a business different from the competition. It shows your audience who you are. Then, you can show them what you can do.
A mission statement can help you decide what your company will and won’t do.
It let’s the world know why you do what you do.
It’s your mission.
It’s what fuels your company to get up and smell the coffee.
It’s what’s going to drive your 2019 forward.