Posted in a Medium article yesterday afternoon, the CEO of po.et, Jarrod Dicker, is resigning from CEO to resume his employment at the Washington Post as their Vice President of commercial technology and development as described here.
For those who are unaware, po.et is a 16 month old blockchain-based media startup company. The goal of the company is to establish a “decentralized protocol for content ownership, discovery and monetization in media.” The project has thus far progressed well and will continue to do so under the leadership of their new CEO, David Turner.
Dicker states in his blog post his praise for Turner and his confidence in him to do the job correctly.
“In this next chapter, Po.et will need strong technology-first leadership which is where David shines. He’s already been leading both the engineering and product functions for the past few months and is more than equipped to oversee the rest of Po.et. David has had multiple executive roles in advertising and media technology and no stranger to what it takes to succeed.”
Dicker does mention that he is not cutting all ties from the company, but will simply do longer be directly involved in day to day operations.
“I’m ready for the next chapter in how I can personally contribute to Po.et because I know there is so much to do for us to change the media world.”
Po.et is just one company among the sea of startups that are aiming to integrate blockchain into media. Though that being said, thus far they have been an influential one and I don’t believe we will see that change anytime soon.
There are many reasons why the integration of blockchain technology into media is so desired including the ability to determine content ownership and the tokenization of media platforms.